Advertising Information



RBC Life Insurance

Advertising Information

Advertising Inserts


One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper.

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business


If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices.

Information To Include On Your Business Card


The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.

Top Design and Marketing Tips from a Branding Expert


This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:Always include an address on your business card, even if you are operating a small business out of your home - it greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box is a great way to go. When signing up for a Post Office box, consider using a "Mailboxes" store instead of the Post Office - you'll get a street address instead of the typical "P.

Advertising In The Local Press


There are three main reasons why I would hesitate when deciding to advertise in the local press:? Everyone else is doing it? Nobody buys a paper for the adverts? The odds are it won't workJust because everyone else is doing it, doesn't mean it's a good thing, or more importantly - that it actually works! However it seems the natural thing to do - you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because?Nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space.

How to Advertise with Flyers


When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers.

10 Tips For Writing A Profit Producing Ad


1. You can get ad copy ideas by studying similar product's advertising material.

Harness the Power of Direct Marketing - More Small Business Power Tools


One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.

Radio Advertising - Is it for Your Business? - More Small Business Power Tools


If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services.

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools


If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's name, address and phone number.

Forgot The Ad Budget? Dont Panic!


Bob is excited about his new business. He secured funding.

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract


Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it's not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers


In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page


Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising.

How To Make Your Yellow Page Ads Work


I hear it often, "advertising in the Yellow Pages directory doesn't work!" I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims?"It's not the medium - it's the message?and it's probable the market too!" Blank stares often accompany that opening statement. But they do work - and they work well? IF you know how to use them.

More Articles from Advertising Information:
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MORE RESOURCES:

ABC News

New FDA rules will greatly restrict tobacco advertising and sales
Washington Post
In addition, the agency is weighing whether to issue an additional rule for outdoor advertising, such as billboards. In the first legal challenge to the new ...
FDA Unveils Rules Restricting Tobacco Advertising To KidsWall Street Journal
New FDA Rules Tighten Tobacco Advertising And Sales To YouthMediapost.com
FDA issues expanded rules on tobacco advertisingRichmond Times Dispatch
The Consumerist (blog) -BNET -Houston Chronicle
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Boston Globe

'Mad,' but is it true?
Boston Globe
I walked into my first job at an advertising agency in 1960, a woman beginning a 20-plus-year career in advertising. ...

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Ellensburg ME gets Idaho post
Seattle Post Intelligencer
Robinson's wife, Michelle Robinson, has been promoted from advertising sales representative at the Daily Record to retail advertising manager at the Idaho ...

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Gannett expects to meet 1Q earnings forecasts
The Associated Press
NEW YORK — Gannett Co. said Thursday that trends in advertising revenue are continuing in the right direction and the company should meet Wall Street ...
Gannett Expects 1Q Earnings Of 40 Cents, Same As Street ViewWall Street Journal
Gannett Executives Present to Media and Entertainment Analysts of New YorkMarketWatch (press release)
The Core Problem With Compensation: Gannett's CEO Gets A Raise24/7 Wall St. (blog)
RTT News -Editor & Publisher -BusinessWeek
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KATU

Could School Bus Ads Save School Budgets?
ABC News
Washington lawmakers considered the idea of school bus advertising this year, and the concept is also being tossed around in Ohio, New Jersey and Utah. ...
Could school bus ads save school budgets?WFMJ
VIDEO: Advertisements on School Buses?KidGlue
Can ads on school buses contribute to the school budgets?Thaindian.com
Product Reviews (blog) -WNCT
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Sharp(R) National Brand Advertising Campaign Adds Color to Dynamic HDTV Landscape
MarketWatch (press release)
Sharp Electronics Corporation, the US sales and marketing subsidiary of Sharp Corporation, Osaka, Japan, will launch a significant brand advertising ...

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MLive.com

Pure Michigan rental car charge passes House, barely
Petoskey News-Review
A contested plan to add a $2.50 daily charge to vehicles rented at airports in Michigan to pay for Pure Michigan advertising passed by a narrow vote ...
Pure Michigan Summer Advertising May Be CanceledPR Newswire (press release)
$20 million for Pure Michigan tourism ads OK'd by HouseDetroit Free Press
State tourism funds at stakeMichigan Messenger
WILX-TV -MLive.com -WLNS
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Health Buzz: FDA Issues New Sales and Advertising Rules for Tobacco
U.S. News & World Report
Food and Drug Administration officials today announced new limits on tobacco sales and advertising that might target kids, ...



Washington Post

Palm's Future Debated After Lousy Q3
eWeek
"Advertising is table stakes," Endpoint Technologies analyst Roger Kay told eWEEK. "Apple has managed to use the media as free advertising, but they're the ...
Smart phone maker Palm facing fight for survivalLos Angeles Times
Stock price makes Palm sweatyCNNMoney.com
Palm Tumbles As Sales Crumble; Some Doubt It Can SurviveBarron's (blog)
CNET
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